Project: Book Illustration and Concept Design
Client: Young Bucks
Creative Director: Matthew Massie
All Elite Wrestling CEO, Matt Jackson, tapped us to develop the aesthetic direction of his autobiography and personal memoir of his Young Bucks tag team, Killing the Business.
We created a visual glossary of pro wrestling maneuvers to enlighten readers to the spectacle of the squared circle.
Guided by the Young Bucks 1980’s-era aesthetic, we created illustrations similar to the step-by-step instructions found on the bezzier frame on vintage arcade fighting games. Elements of the illustrations were then used as chapter illustrations as well as endpapers for the book.
Initial sketches were worked into a series of step-by-step illustrations.
The “Too Sweet” motion, created by the wrestling faction “The Kliq” in the late nineties, became a staple of the Young Bucks style. The Too Sweet is drawn as a larger than life, explosive connection between the real-life brothers.
The Superkick
The Crotch Chop
Moonsault
450° Splash
Shooting Star Press
More Bang for Your Buck 1/2
More Bang for Your Buck 2/2
Indytaker
Meltzer Driver
